| Title: | The Factors Influencing Corporate Financing in Chinese Enterprises: A Case Study of Douyin Group (Hong Kong) Limited |
| Author: | Wang Ziqiang |
| Advisor: | ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.1467-1478) Click PDF |
Abstract
In the complex and ever-changing business environment, the effectiveness of corporate financing plays a crucial role in the steady development of enterprises. Enterprises like Douyin Group (Hong Kong) Limited boast a wide range of businesses, spanning social networking, digital content, fintech, cloud computing, and many other fields. Effective corporate financing serves as a vital support for their sustainable development. Against this backdrop, this study focused on the influencing factors of corporate financing of Douyin Group (Hong Kong) Limited, delving deeply into the logic and patterns underlying its financing activities.
Based on financing theories and efficiency theories, this study aimed to explore the influencing factors of corporate financing of Douyin Group (Hong Kong) Limited, construct a structural model of these factors, and validate the research hypotheses and the model. The study analyzed the impacts of internal financing, debt financing, operational capability, and profitability on corporate financing.
This study employed a quantitative research methodology, collecting relevant data through questionnaires. During the data collection process, a total of 400 questionnaires were distributed. After rigorous screening and sorting, 354 valid questionnaires were ultimately retrieved, achieving an effective response rate of 88.5%. This provided a solid data foundation for subsequent research and analysis. Through in-depth analysis of the retrieved valid questionnaires, the study found that internal financing, debt financing, operational capability, and profitability all exerted significant influences on corporate financing. These factors, to varying degrees, affected the scale, cost, and efficiency of corporate financing of Douyin Group, serving as key elements for understanding its corporate financing behavior.
Based on the above research findings, this study proposes the following strategic recommendations to optimize the corporate financing situation of Douyin Group: (1) Optimize internal financing strategies and strengthen internal capital accumulation; (2) Utilize debt financing reasonably and optimize the capital structure; (3) Enhance operational capability and strengthen the attractiveness of corporate financing; (4) Improve profitability and consolidate the foundation of corporate financing.
Keywords: Douyin Group (Hong Kong) Limited, corporate financing, financing theory, efficiency theory
6717195018 Wang Ziqiang, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Factors Influencing Corporate Financing in Chinese Enterprises: A Case Study of Douyin Group (Hong Kong) Limited, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
