| Title: | The Influencing Factors of Xiaomi’s New Energy Vehicle Development Strategy: A Case Study of Xiaomi Auto’s Beijing Flagship Experience Center |
| Author: | Xu Qinglin |
| Advisor: | ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.1158-1167) Click PDF |
Abstract
Xiaomi Auto is a relatively new entrant in the automotive sector, and it has managed to build substantial consumer mindshare and strong product differentiation within just a few years. Consequently, conducting an in-depth investigation into the key factors influencing Xiaomi Auto’s corporate development strategy will not only help decipher the company’s growth algorithm, but also provide valuable insights for the sustainable development of the entire industry. The research objective of this study was to examine the effect of entrepreneurial spirit, core competence and support policies on Xiaomi’s new energy vehicle development strategy.
This study took quantitative methods to develop and measurement scales, and selected all 217 employees of Xiaomi Auto’s Beijing flagship experience center as research subjects. This study distributed questionnaires through the Wenjuanxing online platform, and a total of 217 questionnaires were collected, with a high response rate of 94.0%. The results of correlation and multiple regression analyses revealed that entrepreneurial spirit, core competence, and support policies all demonstrated statistically significant positive impacts on Xiaomi’s new energy vehicle development strategy.
Based on the research findings, this study proposes the following recommendations: 1) Reinventing talent development in the automotive industry through entrepreneurial spirit; 2) Boundary-breaking innovation; and 3) The co-evolution of policy guidance and corporate strategy
Keywords: development strategy, entrepreneurial spirit, core competence, support policies, new energy vehicles
6617195409 Xu Qinglin, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Influencing Factors of Xiaomi’s New Energy Vehicle Development Strategy: A Case Study of Xiaomi Auto’s Beijing Flagship Experience Center, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 202, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
