Title: A Case study of the Influencing Factors of Supply Chain Management Service Quality of SF Express Company
Author: Yilin Zeng
Advisor: Dr. Liao Zhigao
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: The 7th STlU International Conference: Leadership & Social Sustainability in the Tech-Driven Era SECTION-8 (pp.1523-1533) conference proceedings PDF
Abstract
The service quality of supply chain management has an important influence on the brand awareness and reputation of enterprises. Taking SF Express Company as an example, this paper analyzed the influencing factors of supply chain management service quality and their relationships. The four research objectives of this study there: 1) To examine whether there is a relationship between supplier selection and service quality of supply chain management; 2) To examine whether there is a relationship between logistics and transportation capacities and service quality of supply chain management; 3) To examine whether there is a relationship between information technology support and service quality of supply chain management; 4) To examine whether there is a relationship between customer service and communication capacities and service quality of supply chain management.
Based on the service quality of SF Express Company’s supply chain, this study adopted the quantitative analysis method. Through questionnaire survey, 185 valid questionnaires were collected from customers, and the following conclusions were drawn: 1) There is a positive correlation between supplier selection and service quality of supply chain management; 2) There is a positive correlation between logistics and transportation capabilities and service quality of supply chain management; 3) There is a positive correlation between information technology support and service quality of supply chain management; 4) There is a positive correlation between customer service and communication capabilities and service quality of supply chain management.
Keywords: Sf Express Company, supply chain management, quality of service
A Case study of the Influencing Factors of Supply Chain Management Service Quality of SF Express Company /
6317195500 Yilin Zeng 2566 (2023) A Case study of the Influencing Factors of Supply Chain Management Service Quality of SF Express Company สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management