Title: The Influencing Factors of Performance Management of Zhangjiajie Tourist Attraction
Author: Yu Shengming
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.2020-2031) https://mba.siam.edu/proceedings14/ PDF
Abstract
The number and scale of tourist attractions in China have expanded rapidly, making the market competition of tourist attractions increasingly fierce. The market competition of tourist attractions is the competition between services and talents, so the performance management related to the competition between services and talents has a direct impact on the market competition of tourist attractions. Therefore, the research objectives were: to determine whether the marketing strategy had a positive impact on the performance management of Zhangjiajie tourist attraction; to analyze whether the service quality had a positive impact on the performance management of Zhangjiajie tourist attraction; to analyze whether the staff quality had a positive impact on the performance management of Zhangjiajie tourist attraction; to analyze whether the industry competition had a positive impact on the performance management of Zhangjiajie tourist attraction.
Based on the theory of performance management, this study used the quantitative research method to investigate the influencing factors of the performance management of Zhangjiajie tourist attraction. A total of 200 questionnaires were distributed in this survey, and 165 valid questionnaires were recovered. The final conclusions were: the marketing strategy had a positive impact on the performance management of Zhangjiajie tourist attraction; the service quality had a positive impact on the performance management of Zhangjiajie tourist attraction; the staff quality had a positive impact on the performance management of Zhangjiajie tourist attraction; the industry competition had a positive impact on the performance management of Zhangjiajie tourist attraction.
Therefore, when improving the level of performance management, Zhangjiajie tourist attraction can focus on optimizing and improving the following aspects to meet the needs of tourist: improving system construction, establishing organizational guarantees, and ensuring effective communication and feedback to improve the level of service and stand out in the highly competitive tourism market.
Keywords: tourist attractions, performance management; influencing factors, Zhangjiajie tourist attraction
The Influencing Factors of Performance Management of Zhangjiajie Tourist Attraction /
6317195883 Yu Shengming 2566 (2023) The Influencing Factors of Performance Management of Zhangjiajie Tourist Attraction สารนิพนธ์ (Independent Study), Advisor: Dr. Zhang Li, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management