Title:
The Influencing Factors of Development Strategy of Independent Colleges- A Case Study of ShengLi College of China University of Petroleum
Author:
Zhang Yongzhong
Advisor:
ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree:
Master of Business Administration
Major:
Education Management
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Published:
at the 7th Stamford International conference “Leadership & Social Sustainability in the Tech -Driven Era” https://conference.stamford.edu
Abstract
With the development of mass education, the state’s investment in higher education is unable to meet the social demand for higher education. In such a background, private independent colleges and universities as a new force came into being and grew. This paper aimed to study the influencing factors of the development strategy of ShengLi College of China University of Petroleum.
The objectives of the study were 1) To explore the influencing factors that affect the development strategy of ShengLi College of China University of Petroleum; 2) To verify whether business model，talent cultivation mode，discipline construction and team building of teachers affect the development strategy of ShengLi College of China University of Petroleum.
This study adopted the quantitative research method, 378 questionnaires were distributed and 355 valid questionnaires were obtained, with a validity rate of 93.92%. Based on the core competition theory, this paper found that: 1) The influencing factors of the development strategy of ShengLi College of China University of Petroleum included business model, talent cultivation mode, discipline construction, team building of teachers; 2) Business model, talent cultivation mode, discipline construction, team building of teachers, have a positive effect on the development strategy. For recommendations, the development strategies should focus on the following aspects: 1) Implement a diversified business model to fully utilize the strengths; 2) Strengthen the cultivation of applied talents; 3) Strengthen the construction of disciplinary characteristics and realize the differentiation of disciplinary construction; 4) Strengthen the construction of the talent team.
Keywords: development strategy, independent colleges, ShengLi College of China University of Petroleum
The Influencing Factors of Development Strategy of Independent Colleges- A Case Study of ShengLi College of China University of Petroleum /
6317195913 Zhang Yongzhong 2566 (2023) The Influencing Factors of Development Strategy of Independent Colleges- A Case Study of ShengLi College of China University of Petroleum สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Education Management