| Title: | An Analysis on the Competitive Strategy Management of iFLYTEK in Nanning |
| Author: | Zhang Zhiwei |
| Advisor: | ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.951-963) Click PDF |
Abstract
As China’s artificial intelligence (AI) industry rapidly expands, regional cities have become important centers for innovation and competition. This study focused on iFLYTEK, a leading AI enterprise, and analyzed its competitive strategy in Nanning under Porter’s Generic Strategies framework of cost leadership, differentiation, and focus. The purpose of this research was to identify and analyze iFLYTEK’s competitive strategy, examine how it contributed to regional competitive advantage, and provide recommendations for improvement based on SWOT analysis. The study adopted a documentary research method, using secondary data from government reports, company publications, and industry analyses from 2020 to 2025.
Findings show that iFLYTEK follows a differentiation–focus hybrid strategy, emphasizing technological innovation and regional specialization. The company has developed strengths in speech recognition, natural language processing, and multilingual AI, supported by high R&D investment and cooperation with local policies. However, challenges such as client concentration and reliance on imported computing hardware remain.
Based on the SWOT analysis, the study recommends enhancing localized R&D, expanding into commercial and ASEAN markets, and strengthening collaboration with universities and startups. Overall, iFLYTEK’s sustainable growth depends on maintaining differentiation and focus while improving adaptability in China’s evolving regional AI landscape.
Keywords: iFLYTEK, Nanning, artificial intelligence, competitive strategy, Porter’s Generic Strategies, SWOT analysis
6717195007 Zhang Zhiwei, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), An Analysis on the Competitive Strategy Management of iFLYTEK in Nanning, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
