| Title: | The Influencing Factors of Internationalization Strategy of Fu Yao Group |
| Author: | Zhong Tianyi |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) International Journal of Management, Business, and Ecomomics (IJMBE) Vol. Special Issue No. 1 January-April, 2025 pp.159-173 Click PDF |
Abstract
As China economy continues to integrate into the global economic landscape, the development of China manufacturing industry has increasingly ventured into international markets. Fu Yao Group, as a major global supplier and technology leader in automotive glass, holds a significant market share in the international arena. The remarkable achievements of Fu Yao internationalization efforts were attributed to its strategic decisions in this regard.
This study reviewed existing research on enterprise internationalization strategies, delved into the influencing factors of internationalization strategies, analyzed the relationships between these factors and internationalization strategies, and proposed targeted improvement suggestions for Chinese manufacturing enterprises engaged in cross-border operations and management. Specifically, this study explored the impact of four factors on Fu Yao Group’s internationalization strategy. The four factors were international management, international talent, international brand, and international innovation.
Adopting a quantitative research approach, a total of 400 questionnaires were distributed, with 351 valid responses, yielding an effective response rate of 87.8%. The study found that international management, international talent, international brand, and international innovation have significant effects on the internationalization strategy of Fu Yao Group. Based on the findings, the following recommendations are proposed: (1) Building an enterprise global management system; (2) Emphasizing the cultivation of international talent; (3) Building brand characteristics and leveraging brand influence; (4) Pursuing independent technological innovation.
Keywords: internationalization strategy, Fu Yao Group, influencing factors
6617195745 Zhong Tianyi, Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), The Influencing Factors of Internationalization Strategy of Fu Yao Group, ตีพิมพ์ในวารสาร (Journal Name) International Journal of Management, Business, and Ecomomics (IJMBE), ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
