A Study of The Influence of Social Presence on Consumer Purchase Intention in E-Commerce Live Streaming
6517195028 Huang Zongxiao 2567 (2024) A Study of The Influence of Social Presence on Consumer Purchase Intention in E-Commerce Live Streaming สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University