The Impact of Emotional Disposition of Online Comments on Consumer Purchase Intention
6517195025 Huang Xiulan 2567 (2024) The Impact of Emotional Disposition of Online Comments on Consumer Purchase Intention สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University