A Study of the Influence of Consumer Pre-Purchase Cognitive Dissonance on Purchase Intention in Social E-Commerce
6517195033 Zeng Jianxin 2567 (2024) A Study of the Influence of Consumer Pre-Purchase Cognitive Dissonance on Purchase Intention in Social E-Commerce สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University