A Study on the Influencing Factors of Consumer Purchasing Behavior in Blind-box Marketing—A Case Study of Pop Mart Company in Shanghai
6517195405 Kan Guanhua 2566 (2023) A Study on the Influencing Factors of Consumer Purchasing Behavior in Blind-box Marketing—A Case Study of Pop Mart Company in Shanghai สารนิพนธ์ (Independent Study), Advisor: Assoc. Prof. Dr. Qiu Chao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam