A Study of the Impact of Consumer Participation on New Product Purchasing Behavior in Smartphone Consumption: A Case Study of Oppo
6517195409 Wu Jieyu, 2568 (2025). Advisor: Dr. Ma Yu, สารนิพนธ์ (Independent Study), A Study of the Impact of Consumer Participation on New Product Purchasing Behavior in Smartphone Consumption: A Case Study of Oppo, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master