| Project Title: | The positive impact of innovation through digitalization in educational sector |
| Author: | Ms. Puja Shah |
| Advisor: | Dr. Chanatip Suksai |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Finance and Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2017 |
Citation
Shah, Puja. (2017). The positive impact of innovation through digitalization in educational sector. (Cooperative Education). Bangkok: Siam University.
Abstract
The internship was done in Siam I-Edu Center, which is an innovative education center that teaches English by providing encouraging and interactive environment to kids. The sole purpose of this study was to analyze the impact of innovative program in education sector. Also, the main purpose was to understand and get familiar with the working environment, its structure, and working procedures. This was totally a new sector for me to work so I wanted to explore how this sector runs.
This report contains literature review which discuss that marketing is the back bone of a business. It also discusses about product innovation and innovation strategy. Innovation mix or the 4Ps has also been stated in literature review.
Then it is followed by the role and responsibilities that I had to perform in the organization. There were few special tasks that I had to perform which is discussed in project details. Few contributions were made in the work place as per my understanding which has been discussed in contribution during internship. For interns the proper environment is required which is friendly and full of cooperation. This environment was provided in my work place.
The major finding is that innovation plays an important role in the educational sector. Innovation strategy helps in the success of the company as most of the customer look for the change. We must make sure that we are proving proper value to the customers. As professional impact, I came to know about the importance of time at work place and the role of marketing in any company which is very crucial.
Keywords: Product innovation, Innovation strategy.
The positive impact of innovation through digitalization in educational sector
Faculty of Business Administration, Siam University, Bangkok, Thailand
Related by advisor:
- A study on integrated marketing-social & Offline approach at Valuefirst Digital PVT. LTD
- Competitor analysis of Pantip Suites
- A study on the activities for value creation at Lutheran World Relief, Nepal and its projects by Finance and Administration Department
- The analysis of marketing research & social media planning at CG education
- Internship experience at Siam – edu: Focus on the overall marketing strategy
- A study on integrated marketing-social & Offline approach at Valuefirst Digital PVT. LTD