Competitor analysis of Pantip Suites

Pradhan, Rubina. (2017). Competitor analysis of Pantip Suites. (Cooperative Education). Bangkok: Siam University.

The report contains the information of the three months internship held at Pantip Suites Hotel, Sathorn, Bangkok. It also contains the pictures and information about the company and its major competitors.

The internship report titled “Competitive Analysis of Pantip Suites” is about the information gathered through secondary resources of Pantip Suites competitors. This internship is conducted at Pantip Suites Hotel and Service Apartment, which is known as the 4-star service apartment/hotel. In this report, there has been an analysis of Pantip competitors, for instance, the facilities they provide and how can Pantip Suites can differentiate itself.

As mentioned, the secondary resources were used for the study in which competitor websites, reviews from the customers were analyzed.

In the study, the objective was to recommend the hotel for improvements. The key findings of the study were that the hotel management must focus on the customers satisfaction and improve the working conditions to motivate the employees working in the company. The results found that the online research was able to help recommend Pantip Suites and enhance and differentiate itself.

Keywords:  Secondary Resources, Competitors, Customer Reviews.

Faculty of Business Administration, Siam University, Bangkok, Thailand

• A study on integrated marketing-social & Offline approach at Valuefirst Digital PVT. LTD
• The positive impact of innovation through digitalization in educational sector
• A study on the activities for value creation at Lutheran World Relief, Nepal and its projects by Finance and Administration Department
• The analysis of marketing research & social media planning at CG education
• Internship experience at Siam – edu: Focus on the overall marketing strategy
• A study on integrated marketing-social & Offline approach at Valuefirst Digital PVT. LTD