Managing Digital Marketing Department at Electrolux Company

Citation

Muradova, Ogulshat. (2021). Managing digital marketing department at Electrolux Company. (Cooperative Education). Bangkok: Siam University.

Abstract

The purpose of this cooperative report project, “Managing Digital Marketing Department at Electrolux Company,” is to explore how the digital marketing sector is governed within the marketing department. Objectives of the internship include: (1) to know the various operations of digital marketing departments at Electrolux company, (2) to study the need and interest of the Digital Marketing Department in household appliances company, (3) to implement the knowledge gained in regards to marketing through experiences. Electrolux is a leading worldwide appliance manufacturer that has improved people’s lives for over a century. Under its brands, which include Electrolux, The Anschutz Entertainment Group (AEG), and Frigidaire, it sells over 60 million household products in about 120 markets each year. This report details the experiences, knowledge gained, and constraints I encountered as a Digital Marketing Intern in the Marketing Department at Electrolux Company. As a Digital Marketing Intern, I was given a variety of responsibilities that helped me improve abilities including multitasking, inter-intrapersonal communication, receptivity, and adapting to varied conditions. Self-learning, research, and constructive comments from my job supervisor and coworkers were found to be effective in resolving challenges encountered throughout the internship.

Keywords: Digital Marketing, Marketing.

Managing Digital Marketing Department at Electrolux Company

Faculty of Business Administration, Siam University, Bangkok, Thailand