| Project Title: | A Study on Marketing and Branding efforts at Mastercraft Nepal |
| Author: | Ms. Neelaw Baba Joshi |
| Advisor: | Dr.Wannarat Wattananimitkul |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2022 |
Citation
Joshi, N. B. (2022). A study on marketing and branding efforts at Mastercraft Nepal. (Cooperative Education). Bangkok: Siam University.
Abstract
The report entitled “A study on Marketing and Branding efforts at Mastercraft Nepal” focuses on how mastercraft have been carrying marketing the brand, its strategy and its products to its targeted market. This cooperative education report contains the working experience of different tasks carried out as an executive intern.
The objectives of the study include: (1) to maintain relationship with its clients [Client Handling]. (2) Identify the areas to improve in digital platform (3) to make a smooth marketing strategy by making more public relationships.
Working as an intern, my duty was to analyze about different market in which the company could approach to different targets. By creating more content to create a better brand image also analysis of the competitors. All the duties and responsibilities assigned during the cooperative education are explained in detail in this study. Created social media very active and made reach in the digital world. By managing a lot of things at a time it has helped me to enhance my time management skills. This practical cooperative education program also helped me to understand the industry and how the work is done in real life by handling the social media to attending client meetings and also how step by step the procedures are done in a project.
Keywords: Marketing, Content Creation, Client Servicing, PR.
A Study on Marketing and Branding efforts at Mastercraft Nepal
Faculty of Business Administration, Siam University, Bangkok, Thailand