The challenges of E-commerce and online marketing toward logistics service in Myanmar

Citation

Tun, Min Myo Thet. (2022). The challenges of E-commerce and online marketing toward logistics service in Myanmar (Master’s independent study). Bangkok: Siam University.

Abstract

This research paper sought to determine the effect of the COVID-19 pandemic on e-commerce and online marketing in Myanmar, with regard to logistics service. The majority of Myanmar’s logistics companies are situated in Yangon and Mandalay. The development of Myanmar’s socioeconomic community has been altered by the logistical obstacles posed by the country’s economic circumstances and investors. As a result of COVID-19, the socioeconomic sectors of Myanmar’s logistics companies have been severely damaged to the point of indefinite closure. The research demonstrated that the effects of COVID-19 led to massive shutdowns, generating economic loss and societal discontent. The insights also contributed to a plan for increased recovery, which will enable the Myanmar logistics system to operate more effectively. Recovery implementation will also certainly assist the recommendation for long-term sustainable development. Together, Myanmar’s logistics businesses during COVID-19 epidemic, has been driven by government confidence and protocols that closely monitor the current pandemic waves. The remainder of the study was devoted to a review of previous research on the issues of logistics service concerns in Myanmar, e-commerce and online marketing, and COVID-19’s influence.

Keywords: e-comemrce, online marketing, logistic service.

The challenges of E-commerce and online marketing toward logistics service in Myanmar

Master of Business Administration (International Program), Siam University, Bangkok, Thailand