Title:
Study on the Development of Green Logistics Packaging for E-commerce Enterprises in Guangdong
Author:
Chen Lewei
Advisor:
Prof. Dr. Li Chunyou
Degree:
International Business Management
Major:
Master of Business Administration
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 16th National and International Academic Conference “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 October – 1 November 2023 pp.387-397 PDF https://mba.siam.edu/proceedings16/
Abstract
With the rapid development of China ‘s e-commerce, while driving rapid economic growth, the amount of logistics packaging waste has also increased rapidly, posing challenges to ecological and environmental protection. This paper adopted qualitative analysis methods, based on the 3R theory of circular economy, to analyze the existing problems in the development of green logistics packaging for e-commerce enterprises in Guangdong and proposes corresponding strategies. The research objectives of this paper were: 1) To analyze the development problems of green logistics packaging for e-commerce enterprises and 2) To propose suggestions for the development of green logistics packaging for e-commerce enterprises in Guangdong based on the problems. Through qualitative research method,this paper interviewed 20 experts in E-commerce, this paper found that: 1) The main problems currently facing the development of green logistics for e-commerce enterprises in Guangdong Province are the widespread phenomenon of excessive or repeated packaging, the difficulty of recycling, the imperfect logistics packaging recycling system, and the immaturity of green logistics packaging technology, high difficulty; 2) The response strategy to these problems is to use reduced and standardized packaging, build a recycling system, strengthen technology research and development updates, the government should increase policy support and strengthen supervision.
Keywords: Guangdong E-Commerce Enterprise, Green Logistics Packaging, 3R Theory of Circular Economy
Study on the Development of Green Logistics Packaging for E-commerce Enterprises in Guangdong /
6317195823
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management