Title:
Study on the Relationship Between Role and Responsibilities of Counselors and Job Performance-A Case Study of Shandong University of Engineering and Vocational Technology
Author:
Zhang Xiangwei
Advisor:
Dr. Ma Yu
Degree:
Education Management
Major:
Master of Business Administration
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 16th National and International Academic Conference “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 October – 1 November 2023 pp.238-249 PDF https://mba.siam.edu/proceedings16/
Abstract
This study aims to provide insights into the roles and sense of responsibility of counselors in private universities in China and how they affect counselors’ performance. By using Shandong University of Engineering and Vocational Technology as a case study, attention was paid to the roles in terms of educational support and life counseling, as well as the counselors’ sense of responsibility for these. The research objectives of this study were: 1) To verify counselors’ role orientation influence job performance in Shandong University of Engineering and Vocational Technology; 2) To verify the responsibilities of counselors’ influence job performance in Shandong University of Engineering and Vocational Technology.
This study used counselors at Shandong University of Engineering and Vocational Technology as the research object, use quantitative research method, the sample size of this study was 454 questionnaires, and the data were processed and analyzed, the model was constructed.
This study found: 1) There is a significant positive correlation between counselors’ role orientation and their job performance; 2) There is a significant positive correlation between counselors’ responsibility and their job performance. The sense of responsibility is manifested in the private college setting in the form of counselors’ active concern for students’ needs, loyal service to the mission of the college, and adherence to professional ethics. Specifically, the clearer the counselor’s role and the higher the level of responsibility, the better their performance. By gaining a deeper understanding of the relationship between counselors’ roles, sense of responsibility, and job performance, private colleges and universities are expected to better meet the needs of their students, promote the success of their colleges and universities, and improve the quality of their education
Keywords: Counselors, Role Orientation, Responsibility, Job Performance, Private Universities