Title: The Influencing Factors of Performance Management of Pepsi-Cola Company
Author: Yang Junmao
Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.2133-2145) https://mba.siam.edu/proceedings14/ PDF
Abstract
Performance management has an important influence on Pepsi-Cola Company. Taking this company as a case study, this study analyzed the influencing factors of its performance management and their relationship. The three research objectives of this study are: 1) To examine the impact of organizational structure on performance management; 2) To examine the impact of leadership on performance management; 3) To examine the impact of market competition on performance management.
In this study, the quantitative analysis method was used to explore various factors that affect the performance management of Pepsi-Cola Company. Through the questionnaire survey, 284 questionnaires were successfully collected from consumers. Based on these data, the following conclusions have practical guiding significance: 1) Organizational structure has a positive impact on performance management; 2) Leadership has a positive impact on performance management; 3) Market competition has a positive impact on performance management. Pepsi-Cola Company should further improve its organizational structure, improve the division of labor clarity, and leaders should set an example and pay attention to employee development. The company also needs to establish a relationship between brand and market share, improve employees’ marketing skills and customer service level, so as to achieve the goal of performance management.
Keywords: Pepsi-Cola Company, performance management, influencing factors
The Influencing Factors of Performance Management of Pepsi-Cola Company /
6317195468 Yang Junmao 2567 (2024) The Influencing Factors of Performance Management of Pepsi-Cola Company สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management