The Influencing Factors of Educational Digital Intelligence Management in Humanities & Science University in Chongqing, China

Abstract

Against the backdrop of global digital transformation and China’s push for educational informatization, Educational Digital Intelligence Management (EDIM) has emerged as a core driver for private universities to enhance management efficiency and teaching quality. Humanities & Science University in Chongqing, as a key player in the regional higher education system, face unique challenges in EDIM implementation due to factors like unbalanced resource allocation and inadequate regional policy alignment, while systematic research on this topic remains scarce. This study, grounded in the Technology Acceptance Model (TAM), focused on four key influencing factors: policy support, financial investment, teachers’ information technology capabilities, and students’ digital literacy. Employing a quantitative research approach, 400 questionnaires were distributed to teachers at Humanities & Science University in Chongqing, yielding 330 valid responses, an effective response rate of 82.5%. Correlation and multiple regression analyses confirmed that all four factors exert a significant positive impact on EDIM. Among them, financial investment demonstrates the strongest influence (standardized coefficient = 0.584), followed by students’ digital literacy (0.552), teachers’ information technology capabilities (0.546), and policy support (0.473). Additionally, the four factors exhibit mutual synergy, collectively explaining 67.2% of the variance in EDIM outcomes. This research constructed a context-specific EDIM influence factor model for private universities in inland China, filling existing research gaps and providing empirical evidence and actionable strategies for optimizing EDIM through strengthened policy implementation, rational financial allocation, and enhanced digital competencies of teachers and students.

Keywords: Humanities & Science University, Digital Intelligence Management (EDIM)， educational digital intelligence management, Technology Acceptance Model (TAM)

6717195033 Wu Zhaorui, 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), The Influencing Factors of Educational Digital Intelligence Management in Humanities & Science University in Chongqing, China, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย