| Project Title: | A Case Study of Tesco Supermarket in the UK |
| Author: | Yang Ping |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 |
Citation
Yang, Ping. (2022). A case study of Tesco Supermarket in the UK. (Master’s independent study). Bangkok: Siam University.
Abstract
Tesco supermarkets dominate the majority of the supermarket market share in the United Kingdom. This paper discussed a new supply chain model and its digital trajectory in the United Kingdom from 2010 to 2020, utilizing the private label business model of Tesco supermarkets as a starting point for discussion. These enhancements were intended to help supermarkets maintain their brand recognition while also meeting the needs of their customers. This study assessed the importance of the development of three sector clusters in accordance with the private label business model of the UK Tesco supermarket, which can serve as a model for the rest of the supermarket industry. The paper covered the historical context and current condition of the past development of Tesco supermarkets. Tesco abandoned the Asian market, even thought the company continues to a leading supermarket brand in the United Kingdom. The latest advancements in the industrial supply chain, as well as the progress of digitalization, were reviewed in this paper. In addition, the article examined the financial statements of these companies and developed a model of their approach to private labeling in the process. The approaches taken by the retailers, lead by Tesco, were capable of capturing and feeding back the demands of the market, as well as of establishing ties with their vendors. They were all free to market themselves, have different brand structures and they all provide services to their clients.
Keyword: chain supermarkets, Tesco, supply chain, sales model.
A Case Study of Tesco Supermarket in the UK
Master of Business Administration (International Program), Siam University, Bangkok, Thailand