การศึกษากลยุทธ์ทางการตลาดของผลิตภัณฑ์น้ำมันหล่อลื่น

การอ้างอิง|Citation

กมลวรรณ เทพสุวรรณ. (2560). การศึกษากลยุทธ์ทางการตลาดของผลิตภัณฑ์น้ำมันหล่อลื่น. (การค้นคว้าอิสระวิศวกรรมศาสตรมหาบัณฑิต). กรุงเทพฯ: มหาวิทยาลัยสยาม.

Tepsuwan K. (2016). A study of marketing tactics for lubricant products. (Master’s independent study). Bangkok: Master of Engineering in Engineering Management, Siam University.

Abstract

In the competitive Lubricant Products business, the most important strategy for business success is the customer focus. Since, there exist choices for buying decision, the marketing tactic study is the main theme in this strategy.

The study approaches that aim on the marketing methodology and the people development together with customer impressive relationship and communication channels are the most efficient tools for the design of the marketing process which will be appropriate matching to the company in terms of products characteristics and quality, easy access and sales promotion activities that make customers buy the products more quickly.

From the study and implement of marketing tactic for the Lubricant Products supplier starting from the presale, service during and after sales that are different from the other competitor, the sales volume continuously increase and the customers are impressed. This leads to an improvement on company’s sales operation and selling figures increase from previous performance by 11.5 %

การศึกษากลยุทธ์ทางการตลาดของผลิตภัณฑ์น้ำมันหล่อลื่น | A Study of Marketing Tactics for Lubricant Products

Master of Engineering in Engineering Management, Siam University, Bangkok, Thailand