A study of relationship between service quality and business Major Myanmar students’ satisfaction at three selected private universities in Bangkok, Thailand

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Project Title: A study of relationship between service quality and business Major Myanmar Students’ satisfaction at three selected private universities in Bangkok, Thailand
Author: Ms.Aye Chan Hsu
Advisor: Dr.Teerachote Phongtaveewut
Degree: Master of Business Administration
Major: International Business
Faculty: Graduate Schools
Academic year: 2018

การอ้างอิง/citation

Aye, Chan Hsu. (2018). A study of relationship between service quality and business Major Myanmar Students’ satisfaction at three selected private universities in Bangkok, Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

The study aimed to investigate student satisfaction at three selected private universities in Bangkok, Thailand and to identify the relationship between the “Service Quality” and “Business Major Myanmar Students’ Satisfaction” toward those private universities in Bangkok, Thailand. To achieve these objectives, Parasuraman’s SERVQUAL Model was used in this research to measure the students’ expected service and their perceived service by universities in the relation to five quality measures (Tangible, Responsiveness, Reliable, Empathy and Assurance). This paper was conducted using a set of questionnaires to 150 respondents to test the relations. in this study, the quality gap is resulted in each dimension ‘Tangible’, ‘Assurance’, ‘Reliability’, ‘Responsiveness’ and ‘Empathy’ of SERVQUAL Model and also overall students’ satisfaction has significant relationship with each dimension of measure.

 

Keywords:  Service Quality, SERVQUAL Model, student Satisfaction, Private Universities, Gap Analysis.


A study of relationship between service quality and business Major Myanmar Students’ satisfaction at three selected private universities in Bangkok, Thailand

Master of Arts in Peace Studies and Diplomacy, Siam University, Bangkok, Thailand

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