|Project Title:||Tourist misbehavior: A case study of the Chinese in Thailand|
|Advisor:||Asso. Prof. Dr.Bongkosh Ngamsom Rittichainuwat|
|Degree:||Master of Business Administration (International Program)|
|Major:||Hotel and Tourism Management|
Feng, Lin. (2018). Tourist misbehavior: A case study of the Chinese in Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.
This study investigates the Chinese tourist and non-tourist’s perception toward tourist misbehavior in Thailand. A qualitative approach was used initially, that involved interviews with hotel personnel, Chinese instructors, Thai students, as well as the owner of a fine dining restaurant; with 243 questionnaire responses being received from both Chinese tourists and students. Subsequently, One-Way ANOVA was used to identify any differences in the tourist perceptions across country of residence, purpose of visit, and demographic profile. Factor analysis was used to reduce the variables into dimensions. There is a significant difference between Chinese students and Chinese tourists’ attitude towards unacceptable tourist behavior, and there are also significant differences in perception among Chinese in different demographic profiles.
Keywords: Tourist misbehavior, Tourist and non-tourist, Thailand, Chinese.
Tourist misbehavior: A case study of the Chinese in Thailand
Master of Arts in Peace Studies and Diplomacy, Siam University, Bangkok, Thailand