A Study of Social Commerce Business Model

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Project Title: A Study of Social Commerce Business Model
Author: Ms. Wang Xinran
Advisor: Asso.Prof. Li Chiao-Ming
Degree: Master of Business Administration (International Program)
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2017


Wang, Xinran. (2017). A study of social commerce business model. (Independent study, Master of Business Administration). Bangkok: Siam University.


Driven by the rapid development of information technology and the Internet, the identity of every network user is gradually changing, from a single information acquirer to a content creator; from a one-way purchaser to a recommendation, The theory of opinion, rating integrated multi-faceted personalized content media. The platform that bears this change is the social network and social commerce. It brings about a further increase in consumer satisfaction and loyalty, resulting in more space for consumption and profit, as well as a number of emerging business models. Future social commerce will be integrated smart e-commerce that integrates social networking, content, marketing, sales, payment, after-sale, and mobile. It will overturn many barriers to traditional business models, change the business landscape, and have a profound impact on the world’s macroeconomics.

Social commerce is a sustainable business model because it gives consumers more incentives and excludes factors such as identity and geography that limit consumption. Since many technologies and business models of this emerging phenomenon are still in an evolutionary stage, academic and commercial fields have different views on their future development trends.

This paper focuses on researching social commerce models from various dimensions, studying the current scale of e-commerce in the world’s leading social platforms, and the status of development in Southeast Asia, and predicts and analyzes future evolution trends.

Keywords:  Social Media, E-commerce, Business Model, Social commerce, Facebook, Sina Weibo, Mogu Street.

A Study of Social Commerce Business Model

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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