A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia

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Project Title: A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia
Author: Mr.Morm Savonn
Advisor: Dr. Teerachot Phongtaveewut
Degree: Master of Business Administration
Major: Hotel and Tourism Management
Faculty: Graduate Schools
Academic year: 2018

Citation

Morm, Savonn. (2018). A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia.(Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

The Community Based Tourism is the driving force behind the growth of tourism in Cambodia. Although tourism scholars are aware of the importance of such matters. But the success of the Cambodian community remains a research topic that is quite researched. One of the examples of Banteay Chhmar’s success, which is a tourist destination in the Southwest of Cambodia, but this research aims to study the success factors of Banteay Chhmar temple through the voice of stakeholders to determine whether other tourism communities can succeed. Understanding how any stakeholder group participates in understanding how successful we are, we participate in stakeholder management by understanding that success.

The study uses qualitative research methods as follows. First, review the literature on CBT to assess success factors. Second to determine how different stakeholders perceive the internal or external factors of success for Banteay Chhmar temple CBT destinations. Third, to develop a conceptual framework for community based tourism. Interviewees were interviewed using a semi-structured interview method, involving 20 stakeholders from local and national governmental, non-governmental and non-governmental organizations related to Banteay Chhmar temple.

The involvement of the independent study is to provide advice for future community-based tourism projects using that community as an example and the success of Banteay Chhmar temple can be modeled by other emerging CBT projects. Both internal and external are critical to the development of CBT, although stakeholders agree with most of the factors, such as partnership and partnership. But some factors are seen as different. However, these perceptions contributed greatly to the success of Banteay Chhmar temple.

 

Keywords:  CBT: Community Based Tourism, CBET: Community Based Eco-Tourism, Development, Ecotourism, Economic.


A study of the community based tourism for successful implementation in Banteay Chhmar Temple, Cambodia

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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