A Study on Thai Work Culture and Research Process in Brainjuice Co., Ltd

Last modified: July 10, 2024
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Title: A Study on Thai Work Culture and Research Process in Brainjuice Co., Ltd.
Author: Ishika Sharma
Advisor: ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul
Degree: Bachelor of Business Administration Program in Marketing (International Program)
Major: B.B.A. Marketing (International Program)
Faculty: Business Administration
Semester/Academic year: 2/2566 (2023)



The report “A study on Thai work culture and research process in Brainjuice Co., Ltd.” presented how Brainjuice Co. has been able to successfully carry out their research projects in the Thai work environment. The report primarily focuses on the activities undertaken to fulfill responsibilities assigned by the Managing Director and senior analysts of the company. The objectives of this study were to comprehend the dynamics and work culture in Thailand, expand one’s professional network geographically, learn to manage work-life balance, and develop interpersonal and technical skills. These objectives were achieved through a thorough understanding of the company’s operations and processes during the completion of a research project.

This study encompasses the detailed documentation of all activities conducted during the cooperative education period. All tasks were completed successfully, and responsibilities were managed effectively with the assistance of senior colleagues. Utilizing knowledge gained from course materials proved instrumental in addressing challenges encountered during the project. Practical experience in the research field facilitated skill enhancement and acquisition of new competencies. Moreover, this educational experience provided valuable insights into real-life consumer psychology, which holds significant implications for future career development.

Keywords: Thai work culture, research projects, research field, cooperative education,

ดร.วรรณรัตน์ วัฒนานิมิตกูล – Dr. Wannarat Wattananimitkul, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)

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