A Study on the Risk Management and Sustainable Tourism in the New Covid Eqidemic: A Case Study of Bangkok

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Project Title: A Study on the Risk Management and Sustainable Tourism in the New Covid Eqidemic: A Case Study of Bangkok
Author: Mr. He Wenjun
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2022
Url:
Published:
Conference
Conference Proceedings
National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021

Citation

He, Wenjun. (2022). A Study on the risk management and sustainable tourism in the new Covid Eqidemic: A case study of Bangkok . (Master’s independent study). Bangkok: Siam University.


Abstract

This research paper concentrated on risk management and sustainable tourism in the new covid epidemic: a case study of Bangkok. Some businesses were severely impacted by the COVID-19 epidemic, and unquestionably, the T&T (travel and tourism) industry was among them. As the globe gradually returns to normalcy, Trinidad and Tobago lags behind, owing mostly to people’s perceptions of safety and a new, more cautious conduct. The aim and objective of this study was to explore how restoring travelers’ confidence, how supporting tourism businesses to adapt and survive and understand the track new market trends, to promoting domestic tourism, and supporting safe return of international tourism and to build more resilient and inclusive tourism sectors, leveraging renewed interest in sustainability. In order to discover sustainable recovery paths for the industry and the real impact of the COVID-19 outbreak was risk management. First, improve traveler confidence; second, understand and track new market trends and the drivers of demand; third, to promote domestic tourism and supporting safe return of international tourism. Finally, commit to build more resilient and inclusive tourism sectors, leveraging renewed interest in sustainability – an important takeaway in the long term. The major findings showed that the COVID-19 epidemic altered travel patterns and habits in terms of philological and economic variables. The road to recovery for tourism and travel will require innovation and collaboration. Although the pandemic is far from over, plan to build forward better engaging across government, private sector, civil society and other partners and prepare for changing business models and governance structures to meet new demand and make the “Blue Economy” the core of sustainable development of tourism sector.

Keywords: risk management, service delivery, transportation patterns, distribution channels.


A Study on the Risk Management and Sustainable Tourism in the New Covid Eqidemic: A Case Study of Bangkok

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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