| Title: | Analyzing SEO and Content Marketing Strategies through Copywriting to Increase Visibility and Customer Engagement at Nepal Tea Collective |
| Author: | Ms. Supriya Thapa |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
The Co-operative education report titled “Analyzing SEO and Content Marketing Strategies through Copywriting to Increase Visibility and Customer Engagement at Nepal Tea Collective” includes all the responsibilities and duties, I fulfilled as a Copywriter at Nepal Tea Collective (NTC); a US based Nepali Orthodox Tea Company. This extensive report summarizes my 16- week internship experience at the company. This report explores the impact of copywriting on Nepal Tea Collective’s brand visibility and customer engagement. It details my experience as a copywriter, highlighting how crafting compelling content across various platforms – website copy, social media posts, blog articles, and video scripts – contributed to improved SEO ranking, targeted customer communication, and ultimately, brand awareness. The report delves into the collaborative work environment at Nepal Tea Collective, displaying how I, as the copywriter, interacted with teams like Content & SEO, Ads & Analytics, and Creatives & Branding to ensure a cohesive brand voice and effective marketing strategy. This real-world experience demonstrates the power of applying theoretical knowledge in a corporate setting, resulting in measurable contributions to Nepal Tea Collective’s online presence and customer outreach.
Keywords: SEO (Search Engine Optimization), Copywriting, Content Marketing, Brand Visibility, Customer Engagement
Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)