| Project Title: | Business Administration’s role in Corporate Strategy Development of Logistics: A Case Study of SF Express Co. Ltd |
| Author: | Mr. Chen Guangxuan |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2022 |
| Url:
Published: |
Conference Conference Proceedings National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 |
Citation
Chen, Guangxuan. (2022). Business administration’s role in corporate strategy development of logistics: A case study of SF Express Co. Ltd. (Master’s independent study). Bangkok: Siam University.
Abstract
This paper explored the role of business administration in corporate strategy development of logistics, a case study of SF Express Co. Ltd. SF Express’s corporate strategy brought into play the competitive advantages of private enterprises, improved service quality, accelerated the formation and growth of the national express brand, and gradually entered the international market. Based on the enterprise strategy theory, this study used Michael Porter’s Five Forces Model to analyze SF Express. This paper is a case study, and used the literature research method. The objective of this study was to explain how the logistics strategy has succeeded in the logistics enterprises, and summarized the advantages of SF Express, so that China’s private enterprises can develop to a higher level. The Porter’s Five Forces Model was used to conduct an in-depth study on the competitive environment of SF Express to find the corporate strategy. The following conclusions were drawn: the overall situation of the development of SF Express Logistics was good and has broad development space; With the rapid growth of the national economy, the trend of industrial collaboration has been further strengthened. As an intermediate link in the supply chain, the logistics industry has gained unprecedented development opportunities.
Keywords: corporate strategy, SF Express Logistics Company, competitive advantages.
Business Administration’s role in Corporate Strategy Development of Logistics: A Case Study of SF Express Co. Ltd
Master of Business Administration (International Program), Siam University, Bangkok, Thailand