Consumer adaptation of a new brand: A case of Hajurlai Namaste Trade link PVT. Ltd

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Project Title: Consumer adaptation of a new brand: A case of Hajurlai Namaste Trade link PVT.ltd
Author: Mr. Falgun Kunwar
Advisor: Dr. Yutthana Srisavat
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Kunwar, Falgun. (2020). Consumer adaptation of a new brand: A case of Hajurlai Namaste Trade link PVT.ltd. (Cooperative Education). Bangkok: Siam University.


Abstract

This Cooperative report entitled “Consumer adaptation of a new brand: A case of Hajurlai Namaste Trade link Pvt. ltd” incorporates details on the FMCG department and brands for Hemas Holding PLC. . The study’s goals are to (1) describe marketing department roles and activities, (2) describe how branding is relevant in a personal and baby care business, and (3) describe what types of marketing strategies are used in the personal and baby care industry. With the business, I was assigned to work as a marketing intern in the marketing department, with key responsibilities including consumer demand analysis, collecting product reviews from consumers, learning about customer behavior using strategic planning approaches on the products, and brand name research on competitors’ products. It was discovered that comparing competitors’ goods to ours and determining the product’s market position, as well as all of the responsibilities mentioned above, relate to the goal of my report.

After completing the internship, it was discovered that the dilemma could be overcome by understanding the company’s marketing strategy. In this case, I was able to learn more about how the food industry manages its customers’ demands by delivering excellent service and meeting their needs, which is very useful information for my future career development

Keywords:  FMCG(Fast-moving consumer goods), Personal care and baby industry, Brand Management, Personal care product.


Consumer adaptation of a new brand: A case of Hajurlai Namaste Trade link PVT. Ltd

Faculty of Business Administration, Siam University, Bangkok, Thailand

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