Creating Brand Promotions and Executing Influencer Marketing Campaigns in Uptrendly Media Pvt. Ltd

Last modified: August 5, 2022
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Project Title: Creating Brand Promotions and Executing Influencer Marketing Campaigns in Uptrendly Media Pvt. Ltd.
Author: Ms. Sneha Garg
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2021

Citation

Garg, Sneha. (2021). Creating brand promotions and executing influencer marketing campaigns in Uptrendly Media Pvt. Ltd. (Cooperative Education). Bangkok: Siam University.


Abstract

The internship was carried out for the partial fulfillment of the Bachelors of Business Administration (BBA) program under Siam University and Kathmandu College of Management. This report provides all the information about the work and the details that were learned by the intern at Uptrendly Pvt. Ltd. The general objective of this assignment includes:(1) To study how influencer marketing campaigns take place and how fruitfully they can campaign be executed, (2) To gain knowledge about how big campaigns are executed (3) To explore and implement the theoretical knowledge practically before entering as an employee, (4) To evaluate the quality of service and how well we can maintain rapport with old clients and build new rapport with new clients. The internship was for a period of 16 weeks starting from 3rd January 2022 to 3rd May 2022. Among several departments in Uptrendly Pvt. Ltd, I was assigned to work as an intern in the Business Development Department, where I got a lot of opportunities to understand how campaigns are locked and executed in the bigger scale. Also, I got ideas how to deal with the diverse group of clients. Upon the completion of the internship, it was found that problem was resolved utilizing certain social, soft skills and self-determined learning. Finally, this report is prepared based on the experiences and observation at Uptrendly Pvt. Ltd.

Keywords: Influencer marketing, client servicing, campaigns.


Creating Brand Promotions and Executing Influencer Marketing Campaigns in Uptrendly Media Pvt. Ltd. 

Faculty of Business Administration, Siam University, Bangkok, Thailand

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