Digital Marketing Strategy Development and Implementation at SMP Pvt. Ltd.

Abstract

This internship report titled “Digital Marketing Strategy Development and Implementation” at SMP Pvt. Ltd. provides an overview of the experiences and lessons learned during a 16-weeks internship. This report highlights the goals, tasks, and obligations that the intern completed throughout the program. The main objectives of the internship includes: 1) To provide interesting and convincing content that supports the marketing objectives of your clients. 2) By producing exceptional content, you may raise brand recognition and visibility. 3) Create content that draws in and keeps the attention of your target audience to drive traffic and leads to your website. 4) To use researched and authoritative information to place clients as leaders in their respective fields. 5) To increase organic exposure and provide targeted visitors to client websites, optimize content for search engines. The key responsibilities I was provided with as an intern at Social Media Promotion (SMP) includes researching audience preferences and competitor activity, organizing content calendars, producing visual content, and producing interesting content for brands on various social media platforms. I also stay up to date on industry trends. Furthermore, in order to increase brand awareness, I oversee several internet platforms. The experiences and abilities acquired during the internship in the field of marketing and advertising are highlighted in this paper, which also addresses difficulties encountered & makes suggestions.

Keywords: Digital Marketing Strategy Development, Internship Experience, Content Creation, Brand Visibility, Search Engine Optimization (SEO)

Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)