| Title: | Elevating Connectivity: Navigating Vivo Smartphones’ Impact in Nepal |
| Author: | Pranav Khanal |
| Advisor: | Dr. Parham Porouhan |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This report delves into the operations and strategies of Vivo Smartphones Nepal, a subsidiary of Apex Manokamana Ltd., operating within the dynamic landscape of Nepal’s smartphone market. Through a comprehensive analysis of the company’s organizational structure, mission, and vision, it sheds light on Vivo’s commitment to innovation, diverse product range, and customer-centric approach. The report identifies strengths, weaknesses, opportunities, and threats (SWOT) facing Vivo Nepal, providing strategic insights for navigating challenges and capitalizing on opportunities. Furthermore, it outlines the objectives and activities of a cooperative education program internship, focusing on data management, analysis, and collaboration within the company. The findings offer valuable insights into the operations of Vivo Smartphones Nepal and its efforts to maintain a competitive edge in the evolving smartphone industry
Keywords: Smartphones, Nepal, Internship, collaboration, smartphone market
Dr. Parham Porouhan, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)