Feasibility study of Social Media Strategy and Content Marketing at Lohmann Tierzucht GmbH

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Project Title: Feasibility study of Social Media Strategy and Content Marketing at Lohmann Tierzucht GmbH
Author: Shriya Shakya
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

Shakya, Shriya. (2018). Feasibility study of social media strategy and content marketing at Lohmann Tierzucht GmbH (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled “Feasibility study of Social Media Strategy and Content Marketing at Lohmann Tierzucht GmbH” has the goals to investigate/study/examine whether a globally operating poultry company which is working B2B should adopt a digital media strategy.

Objectives of the study include: (1) to provide an exposure into the practical working environment and to be able to apply hone one’s professional skills (2) to carry out an in-depth research on the feasibility of social media platforms for Lohmann(3) to attain detail insights on how Marketing
activities are planned and deployed in a globally spread organization. With the company, the student was assigned to work as a Marketing Intern, in the department of Marketing. Main responsibilities are to carry out a research on the social media feasibility for the company and to support in other activities as per required and assigned by the department. In this matter, student is able to learn more about the poultry industry and the functions of a Marketing Department which are very important for future career development and profession.

Keywords: feasibility study, media strategy, content marketing.


Feasibility study of Social Media Strategy and Content Marketing at Lohmann Tierzucht GmbH

Faculty of Business Administration, Siam University, Bangkok, Thailand

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