An effective study on comprehensive use of Concepts and Creative Designs for Branding and Brand Identity

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Project Title: An effective study on comprehensive use of Concepts and Creative Designs for Branding and Brand Identity
Author: Mr. Hrithik Parajuli
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

Parajuli, Hrithik. (2018). An effective study on comprehensive use of concepts and creative designs for branding and brand identity. (Cooperative Education). Bangkok: Siam University.


Abstract

This cooperative report entitled ‘An effective study on comprehensive use of Concepts and Creative Designs for Branding and Brand Identity’ has the goals to examine the use of Concepts and Creative Designs for Branding and Brand Identity. Objectives of the study include (1) to understand how advertising firms carry out the process of creating designs and concepts for building and empowering brand identity, (2) to understand the comprehensive use of the same to give brands their desired visibility and presence in the market. With the company the student was assigned to work as creative designer, in the department of creative and branding. Main responsibilities are to (1) attend meetings, (2) develop concepts. Upon the completion of the internship, it found that the problems were resolved by means of (1) efficient working, (2) understanding the needs of the client, (3) Acclimatization to the work environment of a firm. In this matter, student is able to learn more about Branding, which is very important for future career development and profession.

Keywords: comprehensive, branding, and acclimatization.


An effective study on comprehensive use of Concepts and Creative Designs for Branding and Brand Identity

Faculty of Business Administration, Siam University, Bangkok, Thailand

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