| Project Title: | Learning the Ropes: My Co-op Experience at Ads Market Pvt. Ltd |
| Author: | Mr. Pratham Risal |
| Advisor: | Mr. Michael Slater |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Marketing |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2022 |
Citation
Risal, Pratham. (2022). Business development strategies at Prime Commercial Bank Ltd. (Cooperative Education). Bangkok: Siam University.
Abstract
The study aimed to achieve three objectives: (1) To implement the theoretical knowledge learned; (2) To gain a better understanding of the digital advertising industry; and (3) To analyze the effectiveness of these marketing activities. The report discussed the duties and responsibilities assigned during the internship, and the problem-solving skills required to overcome any challenges that arose.
The practical cooperative education program provided valuable insight into the activities and procedures of different digital marketing functions. The report highlighted the importance of management skills and being responsible while working for the organization. The report showcased the different marketing tactics used by Ads Market Pvt. Ltd., and provided a comprehensive understanding of digital marketing activities.
Keywords: digital marketing, marketing agency, marketing strategy.
Business Development Strategies at Prime Commercial Bank Ltd
Faculty of Business Administration, Siam University, Bangkok, Thailand