The Factors Affecting the Employment Stability of Delivery Riders: A Case Study of Meituan Delivery Riders

Abstract

The rapid growth of food delivery platforms has led to a boom in employment. However, this trend has also been accompanied by a series of emerging issues. Prominent problems related to safety, labor rights, and social security have become increasingly evident, warranting further attention and discussion within society. As a typical representative of both new and flexible employment models, food delivery riders, therefore, the employment stability of delivery riders has become a critical issue. Therefore, this study aimed to achieve the following objectives: 1) To explore the influence of compensation level on employment stability of delivery riders; 2) To explore the influence of participation in social insurance programs on employment stability of delivery riders; and 3) To explore the influence of work stress on employment stability of delivery riders.
Adopting a quantitative research approach, this study designed a survey questionnaire that was distributed online to 392 Meituan delivery riders in Jintan District, Changzhou, with 374 valid responses collected. Reliability and validity tests confirmed that all measurement scales demonstrated good psychometric properties, which enhanced respondents’ comprehension of the survey items and ultimately ensured the accuracy and authenticity of the collected data. Data analysis results indicated that 1) compensation level has a significant positive impact on employment stability of delivery riders; 2) participation in social insurance programs has a significant positive impact on employment stability of delivery riders; 3) work stress has a significant negative impact on employment stability of delivery riders. These findings provide important insights for platform companies in formulating human resource policies: 1) Perfecting the compensation and incentive system; 2) Improving social security and reducing occupational risks; and 3) Implementing reasonable working hour management and self-regulation.

Keywords: employment stability, delivery riders, compensation level, participation in social insurance programs, work stress

6317195478 Liu Jingzhu, 2568 (2025). Advisor: Assoc. Prof. Dr. Qiu Chao, สารนิพนธ์ (Independent Study), The Factors Affecting the Employment Stability of Delivery Riders: A Case Study of Meituan Delivery Riders, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย