| Project Title: | Local government satisfaction survey and countermeasures research |
| Author: | Mr. Qu Sheng |
| Advisor: | Dr.Titanan Sun |
| Degree: | Master of Business Administration |
| Major: | Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2017 |
Citation
Qu, Sheng. (2017). Local government satisfaction survey and countermeasures research. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
Since the reform and opening up, China’s government has experienced large-scale integration and change, the internal structure of the government has changed with each passing day. Administrative efficiency has been greatly improved, but the sustained and rapid economic growth led to a serious imbalance in the society, the original traditional working mode of the government has been unable to meet social needs at this stage of the government transformation is imminent. At this point, the National Congress clearly put forward the goal of building a service-oriented government. Combining with the goal of building a service-oriented government, the theory of customer relationship management has been introduced into the field of government services. In our country, the basic level government as the most basic subsystem of the government system, the management area of the political, economic and social affairs functions, is the acutest national administrative system “nerve endings”. The combination of the theory of customer relationship management ideas and methods and the local government organizations, change the mode of government functions, has important significance in theory and practice of internal mechanism to integrate collaborative management are explored. The according to the customer relationship management theory, combined with local government established the local government customer relationship management model, a breakdown of the internal and external customers of the local government, and according to the theory of the internal organization of the Municipality was reintegration, according to the Department’s coordination functions of recombinant . At the same time, through of local of local government cooperative service quality satisfaction level of empirical analysis, it is concluded that the countermeasures to further improve the serviceability of local government, and gives the corresponding cooperative measures: the leaders to direct management; centralized management system; of the reasonable system; build and the introduction of professional information management technology platform.
Keywords: Government customer relationship management, Local government, serviceability, Synergy mechanism.
Local government satisfaction survey and countermeasures research
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand