Marketing activities of Laxmi Intercontinental (Hyundai Nepal)

Last modified: June 13, 2023
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Project Title: Marketing activities of Laxmi Intercontinental (Hyundai Nepal)
Author: Mr. Aayush Shrestha
Advisor: Mr. Ashutosh Mishra
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2022

Citation

Shrestha, Aayush. (2022). Marketing activities of Laxmi Intercontinental (Hyundai Nepal) (Cooperative Education). Bangkok: Siam University.


Abstract

This report summarizes my 16 weeks of internship at Hyundai Nepal which is the authorized distributor for Hyundai cars. The objective of the study includes (1) to learn about the target audience and consumer behavior in the Nepalese market, (2) to learn how to create and execute social media campaigns to reach a wider audience, (3) to develop customer retention and satisfaction strategies in order to increase profit. I worked as a marketing intern at the marketing department of Hyundai Nepal. My main responsibilities during the internship is to conduct market research to understand consumer behavior and preferences in the Nepalese market, assist in the development of marketing plans and strategies, analyze the effectiveness of Hyundai Nepal’s marketing campaigns and suggest improvements if necessary, and visit different showrooms of Hyundai Nepal. It also focuses on problems such as customer behavior, retention, and strategy to increase customer retention and loyalty, as well as some of the more basic issues such as difficulty understanding the company’s work and culture, as well as the solutions that were developed to solve them. I received knowledge in both the Finance and Marketing departments during my internship because I was able to work in both. For me, the internship program was a learning and development experience. I was able to acquire and apply skills such as time management, communication, and self-confidence, as well as constructive criticism and consistent hard work is important for future development.

Keywords:  Nepalese market, Social media campaigns, Customer retention.


Marketing activities of Laxmi Intercontinental (Hyundai Nepal)

Faculty of Business Administration, Siam University, Bangkok, Thailand

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