Marketing communication in Pioneer Moto Pvt. Ltd. – an automobile company

Last modified: December 3, 2021
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Project Title: Marketing communication in Pioneer Moto Pvt. Ltd. – an automobile company
Author: Hishila Tamraka
Advisor: Assist. Prof. Trithos Kamsuwan Ph.D
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Tamraka, Hishila. (2020). Marketing communication in Pioneer Moto Pvt. Ltd. – an automobile company. (Cooperative Education). Bangkok: Siam University.


Abstract

There was a few of the statement of the problem that had been recognized on which my Cooperative report is based on. For country like Nepal which is still denied on this internship is conducted at Pioneer Moto Corp Private Limited, which is widely known company considered as one of leading brand in Nepal in automobile sector.

Main objective of this internship is to learn about how marketing communication works in an automobile company and what kind of tools are used by an automobile company in order to place themselves uniquely within the crowd, to know how marketing helps to generate Deals. With the company I was assigned to work as a marketing intern in Marketing Division beneath the supervision of Ms. Sweta Silwal. Main responbilities assigned to me was basically to go through all the newspaper and e- news, make report of competitor advertisement every day and report to the team via mail, make memo of the bills and records received, keeping records of all the day to day ATL & BTL activities and updating team with all the product launching reports.

Upon the completion of internship, I found that few issues were resolved by means of providing valuable suggestions and support that I had learned during my bachelors. In this matter I learned more about instant issue tackling which can be very important for future career development and profession.

Keywords: marketing | communication | Advertisement


Marketing communication in Pioneer Moto Pvt. Ltd. – an automobile company

Faculty of Business Administration, Siam University, Bangkok, Thailand

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