Navigating socially conscious branding: Insights from Kokroma

Abstract

This internship report encapsulates the comprehensive learning experience acquired during a 16-week cooperative education program at Kokroma Nepal in the Marketing and Operations Coordinator position. The report delineates the key objectives, tasks, and responsibilities undertaken throughout the internship period. It emphasizes the practical application of theoretical knowledge acquired during academic studies, focusing on industry-specific skills and competencies. The report provides an overview of Kokroma’s background, organizational structure, and core business operations, shedding light on the intern’s role in branding & marketing, sales and inventory management, and strategic planning. Furthermore, it discusses the skills honed during the internship, including brand positioning and strategy, inventory management, and ecommerce management. The report concludes with a reflective analysis of the overall experience, highlighting its impact on personal and professional growth. Overall, this report serves as a valuable resource, offering insights into the intricacies of marketing and operations management within Kokroma Nepal and the  nvaluable learning opportunities presented through the cooperative education program.

Keywords: Strategic Management, Brand Positioning, E-commerce management, Sales and Inventory Management

Mr. Raj Sankrit, บธ.บ. การเงินและการลงทุน (หลักสูตรนานาชาติ) – B.B.A. Finance and Investment (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการเงินและการลงทุน (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Finance and Investment (International Program), 2/