Nomophobia Effect on Purchasing Behavior in a Next Normal

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Project Title: Nomophobia Effect on Purchasing Behavior in a Next Normal
Author: Mr. Puwanat Tosomparp
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: International of Business Management
Faculty: Graduate Schools
Academic year: 2023


The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023, pp.46-58


Tosomparp P. (2023). Nomophobia effect on purchasing behavior in a next normal (Master’s independent study). Bangkok: Siam University.


Nomophobia is the fear of being without a mobile phone. As technology has advanced over the years, the affection for developing mobile phones has led to high captivity of consistently possessing the hand-held device. Other factors such as the COVID-19 pandemic have also contributed to the accumulated symptoms of Nomophobia in many individuals. Nomophobia not only impacts the mental and physical conditions of an individual but has indirectly impacted their purchasing behavior. The intention of this research is to investigate the signs of Nomophobia that contribute to the changes in purchasing behavior of individuals for a promising new normal globally. The consolidation of past research is analyzed vigorously to support elements of the investigation of Nomophobia, purchasing behavior, and crises such as pandemics. The literature review will note the influences of application use such as Facebook, Instagram, Twitter, and TikTok in relation to purchasing behavior due to the convenience of use of mobile phones. Other factors that will be investigated include ease of use, quick making payments, and other mobile phone applications. The previous research will detail more influences on online shopping applications and mobile banking applications. The findings of this research revealed that Nomophobia does influence individual mobile phone usage, and individual purchasing behavior has increased due to some relations of Nomophobia. The influx of Nomophobia and increased purchasing behavior was more recognized during the current pandemic. Thus, recommendations to address a favorable next normal will be contributed. The recommendations will have an overall general intention to allow a favorable outcome to improve and develop purchasing behavior.

Keyword: Nomophobia, Purchasing Behavior, Pandemic.

Nomophobia Effect on Purchasing Behavior in a Next Normal

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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