Research on the Formation of Modern Consumerism

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Project Title: Research on the Formation of Modern Consumerism
Author: Mr. Wang Baoyu
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: International of Business Management
Faculty: Graduate Schools
Academic year: 2022


Conference Proceedings
The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023


Wang, Baoyu. (2022). Research on the formation of modern consumerism. (Master’s independent study). Bangkok: Siam University.


The processes of this research were: 1) to study scholars of various countries that produced ar0cles regarding consumerism; 2) to trace the background of the emergence of consumerism; 3) to research the process of the emergence of consumerism; 4) to analyze its causes. Following the process, the research investigated the impact of consumerist culture on developing countries like China and explored both its advantages and disadvantages effects. The research found that people should be wary of excessive consumption and advocate civilized and environmental protec0on for consumption.

The research found that a focus should be on guiding consumers to heed spiritual satisfaction at the cultural level. At that level, people’s excessive and excessive abnormal consumption while consuming materials and be limited. From a sustainable development perspec0ve, people’s consumption patterns can shift from luxury to ecological consumption or from quantity to quality consumption. It is suggested that the consumption inequality between the rich and the poor be more humanized, relatively balanced, and have fair consumption. For the future development of human society, this paper suggests a need for more in-depth research on rational consump0on for a deeper understanding of consumerism and its effects.

Keywords: consumerism, mass consumption, monopoly capitalism.

Research on the Formation of Modern Consumerism

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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