| Title: | Research on the Policy Support System of Cultural and Creative Industries in Chengdu |
| Author: | Wang Dan |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) 13th National and International Academic Conference on Innovation and Management for Sustainable 15-16 December 2020 (pp.497-507) Click PDF |
Abstract
In recent years, cultural policy has played an increasingly pivotal role in shaping the trajectory of Chengdu’s cultural and creative industries (CCIs). Against the backdrop of growing public engagement with cultural consumption and the city’s ambitions to become a leading creative hub, this study examined how policy support systems influence the development performance of practitioners across fields including visual arts, design, digital content, and performing arts. To systematically investigate these relationships, this study adopted a quantitative research design using a structured questionnaire survey. Data were collected from 411 valid responses gathered online from practitioners within Chengdu’s CCIs. Statistical analysis was conducted using SPSS, including descriptive statistics, reliability and validity testing, correlation analysis, and multiple regression modeling.
Focusing on three interrelated dimensions—policy awareness, policy participation, and perceived policy effectiveness—the study found that all three factors have a significant and positive impact on development performance, with policy awareness exerting the strongest influence. Interestingly, demographic characteristics including age, gender, education level, and years of experience in CCI were not found to be statistically significant predictors. These findings suggest that, within Chengdu’s creative sector, professional advancement is more closely linked to one’s engagement with policy resources than to personal background. The study contributes to ongoing discussions on cultural governance by underscoring the need for policy support systems that are not only well-structured but also clearly communicated and meaningfully accessible to those they intend to support.
Keywords: policy support system, cultural and creative industries, Chengdu, development performance, policy awareness
6217195042 Wang Dan, 2568 (2025). Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), Research on the Policy Support System of Cultural and Creative Industries in Chengdu, นำเสนอในที่ประชุมวิชาการ (Conference), 13th National and International Academic Conference on Innovation and Management for Sustainable, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
