| Title: | Sales Executive Practices at Binayak Enterprises: Customer Service and Communication |
| Author: | Shaily Chetani |
| Advisor: | ผศ. ดร.กาญจนา มหัทธนทวี – Asst. Prof. Dr. Kanjana Mahattanatawee |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
The cooperative education report entitled “Sales Executive practices at BINAYAK ENTERPRISES: Customer service and communication” aims to describe the working experience of different tasks carried out as a co-op student. A Sales Executive is a professional who sets annual sales goals for the company and works towards achieving them with the assistance of the Sales Manager & Sales Associates. The job is based on setting up a strategy to find new prospects and sales leads and converting them into paid users or customers. The company where I interned was BINAYAK ENTERPRISES, which is one of Nepal’s importers of sanitaryware. I was appointed as a sales executive and my objective of the study was to communicate with the client to promote the product and service and also convince them with the aim of purchasing the product and service by providing them necessary customer service. I interned for 16 weeks in the organization under the supervisor and my job was to deal with the client and give them customer service. I came to know that just dealing with clients is not enough, the working environment should also be good so that the employees can work effectively and efficiently.
Keywords: sales executive, customer service, communication
ผศ. ดร.กาญจนา มหัทธนทวี – Asst. Prof. Dr. Kanjana Mahattanatawee, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)