Strategies development for creating the brand name in Herveda Botan

Last modified: November 30, 2021
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Project Title: Strategies development for creating the brand name in Herveda Botan
Author: Mr. Rishav Mittal
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2020

Citation

Mittal, Rishav. (2020). Strategies development for creating the brand name in Herveda Botan. (Cooperative Education). Bangkok: Siam University.


Abstract

The report entitled “Strategies Development for creating the brand name in Herveda botanicals” focuses on how Herveda botanicals have been carrying out developing the brand strategies consisting of various tasks which revolve around it. This cooperative education report contains the working experience of different tasks carried out as an executive intern. The objectives of the study include: (1) to implement theoretical knowledge learned, (2) To have a better understanding in the skincare industry, and (3) To set standards and look after activities around the branding.

Working as an intern main duty performed was to analyze the approaches that helps creating a better brand, analysis of the competitors, finding out various vendors associated with the tasks and creating content for the website launch. (Tatcha, n.d.) All the duties and responsibilities assigned during the cooperative education are explained in detail in this study. Problems faced were solved with the alternatives from the team members of the company. Working rigorously for the organization has taught me to be more be responsible and time management skills. This practical cooperative education program also helped me to understand the activities and procedures of different functions relating to approaching various people, creating the brand name and analyzing the market type.

Keywords: Creating the brand name, analysis of competitors, approaches


Strategies development for creating the brand name in Herveda Botan

Faculty of Business Administration, Siam University, Bangkok, Thailand

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