|Project Title:||Study on Pension Industry from perspective of global economy: A case of Pingdingshan, Henan|
|Author:||Ms. Zhang, Nana|
|Advisor:||Associate Professor Li Chiao-Ming|
|Degree:||Master of Business Administration|
Zhang, Nana. (2017). Study on pension Industry from perspective of global economy: A case of Pingdingshan, Henan. (Independent study, Master of Business Administration). Bangkok: Siam University.
With the rapid development of global economic activities and the rapid development of commodity production and exchange, service industry has become another industry after business. With the large number of elderly population and fast aging, our country’s task of coping with the aging of the population is becoming heavier. How to develop the service system for the aged is the top priority for the development of the pension industry in China.The service system for the aged of Pingdingshan city of Henan, responding to the national call, has greatly developed on home -based, community -based, institution-supporting and medical -supporting system . However, with the rapid growth of the number of elderly population, the number of the beds of pension institutions is obviously difficult to meet the needs of the elderly. Therefore, this article takes Pingdingshan city as a case to study.
This paper firstly summarizes the background and significance of the research, clarifies the research status at home and abroad, and defines the contents and methods of the study. Secondly, it studies the connotation of the concept of global economy and pension industry, with the theory of demand hierarchy and market segmentation theory the basis of this study. The paper also collects the relevant data of Pingdingshan City, based on the global economic perspective, taking the old-age estate as an example to analyze the status of the development of the pension industry in Pingdingshan. Meanwhile, it also investigates the marketing situation and the demand for the old age of the WH real estate. With the findings that the WH real estate can meet the needs of the consumers well, the certain marketing mode proves its feasibility. Thirdly, the paper finds out the existing problems, including relative scarceness of institutional financing, equipment and facilities construction, products and services, as well as pension professionals. Finally, from the perspective of the global economy, the paper puts forward the countermeasures and suggestions for the development of the pension industry in Pingdingshan by expanding the financing channels, doing well in “combining medical care”, enriching the old-age products and services, and strengthening the construction of professional talents for the aged.
Keywords: Pingdingshan City, Global Economy, Pension Industry.
Study on Pension Industry from perspective of global economy: A case of Pingdingshan, Henan
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand