The Application of Blended Teaching in “Packaging Design” Course – A Case Study of Quanzhou College of Technology

Abstract

The purpose of this study is to analyze the current situation of the blended teaching of “Packaging Design” course, explore its influencing factors and differences, and explore its improvement strategies. The three objectives of this study are : 1) To Analyze the current implementation status of blended teaching of Packaging Design course; 2) To explore the factors and differences that influence the learning effect under blended teaching; 3) To discover students’ learning intention and interest in the “Packaging Design” course under blended learning so as to improve students’ professional ability and provide more outstanding applied talents for the design industry.

This paper adopts the literature research methods and questionnaire survey methods are used to analyze this problem. Taking the packaging design course of advertising major in Quanzhou Vocational College of Light Industry as an example, constructivism, humanism and master learning theory are used as the main theoretical basis for students and teachers of advertising design major in vocational college where the author works. By means of questionnaire and interview, the application status of teachers and students in the course of “Packaging Design” was investigated. Through research, the results showed that: First of all, teachers and students were mostly satisfied with the attitude towards the blended teaching, and the enthusiasm of students for the course learning was improved under the blended teaching. Secondly, mixed teaching can help improve students’ professional ability of packaging design. Thirdly, according to the data, there are significant and strong positive correlation among the five influencing factors of mixed teaching effect, among which learning interest has the greatest influence on students’ learning satisfaction. This study hopes to provide some reference significance for improving the teaching quality of colleges and universities.

Keywords: blended teaching, packaging design, high vocational colleges

The Application of Blended Teaching in “Packaging Design” Course – A Case Study of Quanzhou College of Technology

Master of Business Administration (International Program), Siam University, Bangkok, Thailand